ABOUT CHENNAI SUPER KINGS

The India Cements has been promoting sports activities for over Four Decades not only as a part of its contribution to society or corporate image building, but also because of the keen interest of the promoters of The India Cements Limited in promoting and developing Indian sports.

The Company and management are involved in the development of Cricket and have been actively promoting and popularizing the game. Mr.K.S.Viswanathan and Dr.G.Natarajan our employees have been elected as Secretary and Joint Secretary respectively of The Tamilnadu Cricket Association (TNCA). Several senior officers have volunteered themselves to assist TNCA in various capacities like Finance, Legal, Umpires to name a few.



The India Cements is promoting Cricket, Squash, Chess, Triathlon and Golf across India to produce talented sportsman of international class.



Cricket

Cricket in particular is an all time favorite of the top management of The India Cements. We have taken immense efforts to promote cricket in all districts of Tamilnadu for the past 3 to 4 decades, which resulted in a strong representation of high quality district cricketers at Ranji level. In order to take cricket to the rural population, The India cements have invested in setting up pitches and stadiums comparable with city level facilities.

Our Commitment to the game

To provide opportunities and facilities to upcoming young talent
To create champions of the future
To maintain the spirit of the game and provide entertainment to the general public


Commitment to Cricket

India Cement's contribution towards cricket is immense especially in the last 5 years even though it has been a pioneer in the support of the game for nearly 4 decades.

The India Cements Limited has a rich history of successful management of Cricket Clubs, sponsorship of various cricket tournaments, contribution to deserving cricketing causes, encouragement of young cricketing talent and fierce commitment to improving the quality and standard of Cricket in our country.

Another commendable initiative is the participation of District Players in the City League. Around 100-150 promising players from the districts inducted into the City Clubs get an opportunity to hone their cricketing skills by playing a higher level of cricket.

Our Participation

India Cements has been an extremely active participant in the TNCA League Championship, one of the most professionally run championships in the country. The extent of its involvement can be gauged from the fact that it has sponsored 12 Cricket Clubs spread over all the five divisions of the TNCA League.

India Cements has also made its presence felt in some of the popular Tamil Nadu Cricket tournaments like the Buchi Babu Memorial Trophy instituted in 1910 and the Hindu Trophy which was inaugurated in 1950. The teams sponsored by India Cements have triumphed in the Buchi Babu Tournament 3 times and have emerged victorious in the Hindu Trophy 11 times.


Fearless rulers have been an intrisic part of Tamil History. The reign of the Chera, Chola Pandya and Pallava dynasties represented the Golden era of Tamil Culture. The kings from their dynasties, fearless warriors in their own right have fought long and hard to establish the supremacy of Tamil rule and expand the Tamil kingdom within the subcontinent and abroad. It is from this rich heritage, that the name Chennai Super Kings draws inspiration. It is only natural that the modern day warriors in the sporting arena would try and replicate the exploits of their ancestors. The addition of the word Super gives the name a young and contemporary feel, which is in keeping with the game format. The 20 twenty as a cricketing format is all about enhanced drama and speed. The format has no scope for half measures, or anything less than a full-spirited war. In a similar fashion, given the mind space that the word "Super" occupies in the Tamil imagination, it enhances the qualities of the word it is prefixed to. Super Kings then is not just about royalty, but about absolute monarchy.

The Logo
The logo is inspired by popular folk-lore which holds that the lion is the king of the jungle. It is therefore a logical extension to use the same for the lords of the pitch as well!. The illustration of the lion using a minimalist style offers a sense of youth and vibrancy. This is complemented by the heavier lettering for Chennai Super Kings representing solid and sturdy performance orientation. The team colours are yellow and blue. Yellow stands for the firey spirit that burns in the team's belly. The constant urge to keep the fire of Tamil spirt burning. Blue represents infinity, as one of the oldest cultures in the world and yet, is also one of the most forward looking. The team will only have to seek within to reach dizzying heights of success.

BRAND AMBASSADOR:-
Krish Srikkanth

OFFICIAL SPONSORS:
The India Cements Ltd. , Coromandel Infotech India Ltd. , Coromandel KING ,AIRCEL, Cloud 9, NIVARAN 90 ,Reebok ,7up, BAND-AID ,PETER ENGLAND, NIVEA ,Lays ,Orbit ,Boomer .

COMMERCIAL PARTNERS:-
Star Vijay , Hello fm ,BIG BAZAAR .

OUR SUPPORT TEAM:-
MINDSCAPES, NOWPOS ,Show Space,SALT